Prelander to PDP

• Each product link needs to be coded as such in the Destination setup within the Zipify element.
  
• https://earthechofoods.com/products/island-bliss
• The above URL is the direct product link, it's not a PDP page via a collection.
• To get the above url, search on the product, then click on the product in the search results.

Direct Checkout

• https://earthechofoods.com/pages/example-dc, the -dc stands for direct checkout
• Each product link needs to be coded as such in the Destination setup within the Zipify element.
• https://earthechofoods.com/cart/39399624507439:1
• The above URL is what will trigger the direct to checkout.
• The above URL format is what will trigger the GTM tag to fire for the Direct Checkout tag event.

Shopping Cart then Checkout

• https://earthechofoods.com/pages/example-sc the -sc stands for shopping cart

• Each product link needs to be coded as such in the Destination setup within the Zipify element.
  

• https://earthechofoods.com/cart/add?id=39399624507439&quantity=1

• The above URL is what will trigger the direct to checkout.
• The above URL format is what will trigger the GTM tag to fire for the Direct Checkout tag event.

The bold id that you see in the checkout / cart is the variant ID for the product you want to checkout or cart. 

To get that data go to the product on the admin tool.  Then take the URL (ex. https://earth-echo-foods.myshopify.com/admin/products/6581708783663) and add .XML to the end (ex https://earth-echo-foods.myshopify.com/admin/products/6581708783663.xml).  This will bring up the XML data object.

First look for the Variants object.  <variants type="array"> then look for the specific variant and grab it's ID.